Stop guessing at marketing. Follow a plan.
A step-by-step marketing plan for small business owners — a complete small business marketing kit. Find your customer, pick 2–3 channels, track every dollar, and follow a 90-day plan — without hiring an agency or learning the jargon.
- Instant download
- 4 files · PDF + spreadsheet
- One-time payment
Sound familiar?
Most owners aren’t bad at marketing. They’re doing it without a system — and paying for it.
“I post, I boost, I have a website… and nothing happens.”
Activity isn’t a strategy. Without knowing who you’re for, every channel is a coin flip.
“Money goes out. I have no idea what comes back.”
If you can’t name your cost per lead, you can’t tell what to cut and what to double.
“Every agency quote sounds like a different language.”
ROAS, retargeting, funnels. You don’t need the vocabulary — you need the decisions.
The system
Four moves. In this order. That’s the whole method.
The kit walks you through each one with worksheets, templates and a tracker — so you’re making decisions, not guesses.
01
Find your customer
Who they are, what they’re actually buying, and the one offer that makes choosing you easy.
02
Pick 2–3 channels
Not all of them. The two or three where your customer already is — chosen with a simple scoring worksheet.
03
Track every dollar
Log spend and leads by channel. The tracker turns it into cost per lead and payback you can read at a glance.
04
Follow the 90-day plan
A week-by-week action plan so you always know what to do next — and when to review and adjust.
What’s inside
Four files. Everything you need to run your own marketing.
The Main Guide
16 chapters from “marketing simplified” to a 90-day action plan. Every chapter is tagged Beginner, Intermediate or Pro so you can skip what you don’t need yet.
Know your customer Positioning & offer Google Business Profile & SEO Paid ads Email & SMS Reviews & referrals Lead follow-up AI & automation
Plus 4 worksheets, a glossary, a tools directory and a compliance quick reference.
Budget & Results Tracker
One spreadsheet that answers “is this working?” Log your spend, leads and campaigns; the dashboard works out cost per lead, customer acquisition cost, return on ad spend and lifetime value by channel.
- Goal Planner
- Budget by channel
- Campaign Log
- Monthly Results
- Lead Log (mini-CRM)
- Dashboard & Benchmarks
Industry Cheat Sheets
Two pages per industry: the channels that fit, offers and hooks that work, content ideas, the metrics to watch, compliance notes, and a 30-day quick start.
Restaurants · Salons & beauty · Gyms & fitness · Dental & medical · Home services · Real estate · Professional services · E-commerce
AI Marketing Prompt Pack
A brand-brief template plus copy-and-paste prompts for strategy, ad copy, social content, email and SMS, website and SEO, sales follow-up, analysis, and voice and editing. Works with any AI assistant.
Fill in the brand brief once — every prompt after that sounds like you.
Built for your industry
Generic advice is why you stopped reading marketing blogs.
A salon and a roofing company shouldn’t run the same playbook. Each cheat sheet starts from what your customers actually do before they buy.
- Restaurants & cafés
- Salons & beauty
- Gyms & fitness
- Dental & medical
- Home services
- Real estate
- Professional services
- E-commerce
This kit is for you if…
- You run a small business in the US and marketing is one of ten hats you wear.
- You’ve spent money on ads, a website or an agency and can’t say what it returned.
- You want a plan you can follow in a few hours a week, not a marketing degree.
- You’d rather hire help later from a position of knowing what to ask for.
Probably not for you if…
- You’re a marketing professional looking for advanced tactics.
- You want someone to do the work for you. This is a do-it-yourself system.
- You’re looking for a promise of specific results. Nobody honest can make one — we don’t either.
Get the kit
Less than one boosted post that went nowhere.
How to Market Your Business — Complete Kit
$47
one-time · no subscription
Secure checkout. Files delivered to your email within minutes.
Works on Mac, Windows, phone and tablet. Spreadsheet opens in Excel or Google Sheets.
Works on Mac, Windows, phone and tablet. Spreadsheet opens in Excel or Google Sheets.
Everything included
- The Main Guide — 83 pages, 16 chapters, 4 worksheets, glossary, tools directory, compliance reference
- Budget & Results Tracker — 8-tab spreadsheet with dashboard and benchmarks
- Industry Cheat Sheets — 8 industries, 2 pages each, with 30-day quick starts
- AI Marketing Prompt Pack — brand brief template + 42 prompts
- The 90-day action plan — week by week, inside the guide
Not what you expected? Email us within 7 days for a full refund — see the Refund Policy.
No. It was written for owners. Every chapter is tagged Beginner, Intermediate or Pro, and the glossary translates the jargon you’ll hear from agencies and platforms.
Plan on a few focused hours to work through the first worksheets, then a few hours a week following the 90-day plan. The tracker takes minutes a week once it’s set up.
No. Several chapters cover channels that cost time rather than money — Google Business Profile, reviews, referrals, email and partnerships. Paid ads are one option, not a requirement.
We can’t promise results — anyone who does is guessing. What the kit gives you is a clear process, the tools to measure what’s working, and a plan to adjust. Outcomes depend on your business, your market and the work you put in.
Three PDFs and one spreadsheet (.xlsx, also works in Google Sheets). After checkout you’ll get a download link on screen and by email. Keep the files forever.
The compliance notes, benchmarks and tools directory are written for US businesses. The method itself works anywhere.
Ninety days from now, you’ll either have a system or another year of guessing.
Download the kit, do the first worksheet tonight, and know who you’re marketing to by tomorrow.